Remembering Bruce McLaren 50 Years Later and My March 2, 2020 Discovery of My Lost B&W 1969 Can-Am Photographs

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It's showtime!  At the finest of the fine photography online gallery.  View and order prints and other decorative items using Ron Sterling's award winning photographs.

We, or, actually, I should say "I have been working my tail feathers off to get this new site o' mine functional by June 1, 2020 (check, done)." That was the easy part. Now, and for the near future, I will be posting my large inventory of fine art photographs from the serious to delirious for your viewing and purchasing pleasure. My Art Hat has become a permanent fixture. I don't usually need a hard hat for this kind of construction, unless I fall asleep and fall out of my chair after a few days of sleep deprivation. It might be time to invent a combo Art/Hard Hat. Oh, yah, and add on a Thinking Cap app.

This site's immediate inspiration and the energy boost to do it comes from my recent surprise discovery of archived photographs that had been lost for 50 years. When I say lost, I mean, stuck in the corner of a box that followed me around, and somehow stayed with me through thick and thin. I assumed it contained an old Malinverno 70mm x 70mm slide projector which I have been holding onto since I still have a large inventory of medium format transparencies taken with a Hasselblad 500 CM in the late 70s and early 80s. In late February 2020, I decided to finally unpack it and get it sold to someone who might actually put it to good use.

Stuck underneath it in the same box were another two boxes, each containing about 50-page sets of sleeved acetate protective pages for 35mm film strips. And, stored in the acetate sleeves were two sets of black and white negatives of photographs shot at the 1969 and 1970 LA Times Grand Prix Races at Riverside International Raceway. I was blown away by the discovery, since I had long ago accepted that they were gone and put it out of my mind so far, that I had forgotten I even did those photo projects those two years.

In August 1969, I got married. In September 1969 my second year of medical school took off like a rocket and the "side" projects disappeared. I used my photography and design skills to negotiate a contract with the university to do the entire yearbook each year, including all aspects -- design, layout, copy, graphics, all photographs except for formal portraits, and all submissions and negotiations with the publisher. That was the major source of funds for paying my way through medical school. From residency in psychiatry until recently, serious photography projects were few and far between. Most of them took place every few years during vacations. The last vacation I was able to take was over 10 years ago. One long project, still to be completed, is Duckies Rule!, whose images and products will eventually get posted here. Three websites still exist, dedicated to that project:

It is now very clear that the practice of medicine as a sole practitioner is completely impossible due to all the new mandates for docs created in the last 10 years that make it impossible to run even a small private practice without a large staff. It requires (1) in-house prior authorization staff, (2) billing staff to deal with countless variations of insurance, (3) IT staff to keep the computers, handheld devices, EHR and electronic prescribing devices running properly and upgraded constantly due to the constant new mandates on record keeping and prescribing, (4) a scribe to take notes and write up patient visits, (5) a physician colleague or an ARNP or a PA for back up for going on vacation. Oh, I should not forget to mention how much time can get spent on crappy software that is constantly updated. What else? Hmmm.... not to be forgotten, (6) an in-house attorney, gifted at handling HIPAA, Medicare, contract, leasing, malpractice, disciplinary boards and employee law. After paying for all that help or doing it yourself, there’s not much left.

If all goes well with the "side job," maybe I can ditch the main one.

Thank you for visiting.

Ron at Work -- Timeline Snippets

  • 1964, Cottonwood Springs, Joshua Tree National Park. People did not believe me when I told them I was shooting pics of insects in the wild. Photo by my dad as I creep along the ground shooting pics of the Tarantula Hawk, who looks like he has been working too hard dragging paralyzed tarantulas around (Pentax 35mm SLR with 50mm lens mounted on an extension tube).
  • 1967, Short Sands Beach, Oregon, shooting with a 16mm film Beaulieu movie camera. The assignment was to create a 10 minute film to enter in the school's talent competition. I chose to shoot images from several different bodies of water starting in eastern Washington and ending up on the Oregon coast, using a large model sailboat as a central prop, with various schoolmates casting it to the wind in their own different ways. The images were an interpretation of Shelby Flint's very popular version of "Cast Your Fate to The Wind." Did I win? Did not even get to enter. It was censored by a very conservative review committee at my religion-affiliated college. Believe it and weep.
  • 1979, at a viewpoint in the Shilthorn looking south across the valley to the Eiger/Jungfrau Mountain, whose north face ascent is notoriously difficult. It was featured in the movie The Eiger Sanction. Clint Eastwood did his own stunts and climbing in the movie. During filming the mountain claimed the life of a well known climber, David Knowles. On this trip from Switzerland south to Florence and Venice, I was using a Hasselblad 500 C/M medium format still camera and a Nizo 801 Super-8 movie camera.
  • 2005, Valencia, Spain, standing near the Arts Gallery, which is a fantastic, ultra-uber piece of modern architecture like no other. I used two Konica Minolta Dimage A200 cameras for the whole trip from Paris to Barcelona to Madrid. At that time, even much more expensive DSLRs could not do what the Konica-Minolta could do under difficult photographic scenarios inside dark cathedrals, museums, and symphony halls.